Job Description

Headquartered in Birmingham, Alabama, Moultrie () is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries (), we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.
We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team.; Grow or Die.

Job Summary

The Copywriter is responsible for developing and maintaining brand-aligned messaging across Moultrie’s marketing and sales materials. This role supports copywriting efforts across packaging, sales materials, digital and print ads, product pages, and more, ensuring consistency across all customer touchpoints. The ideal candidate is a detail-oriented writer who can adapt messaging for different audiences and formats while maintaining the brand’s voice and positioning.  

Job Responsibilities

• Write and edit compelling copy for packaging, sales materials (sell sheets, presentations), print ads, digital ads, merchandising collateral, and Product Detail Pages (PDPs).  

• Develop marketing messaging for landing pages, email campaigns, and social media when needed.  

• Adapt product messaging for different channels while ensuring consistency in voice and positioning.  

• Maintain and refine Moultrie’s brand voice, ensuring alignment across all content.  

• Develop and maintain a copy style guide to streamline messaging across all Moultrie teams.  

• Collaborate with internal teams to ensure messaging consistency across the entire Moultrie ecosystem – from app + digital assets to physical goods.  

• Work closely with Marketing, Sales, Product, and Creative teams to develop copy that supports GTM initiatives.  

• Partner with Sr. Researcher + Head of Marketing Optimization to test messaging and copy through A/B testing or other methods.  
• Refine technical product descriptions for consumer-facing manuals and other inserts.  

Job Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.  

• 3 years of copywriting experience, preferably in consumer products, outdoor industry, or e-commerce.  

• Strong portfolio showcasing experience writing for packaging, advertising, and product marketing.  

• Ability to adapt writing style to different audiences, from retail buyers to end consumers.  

• Experience maintaining and applying brand guidelines across multiple channels.  

• Strong project management skills, with the ability to manage multiple deadlines.  

• Proficiency with Microsoft Office, project management tools (Asana), and basic familiarity with creative tools.  

Essential Job Function

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

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