Job Description
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at
The Director of Sales is a critical leadership position with responsibility to drive new business revenue out of North Texas at Spectrum Reach. This role requires a strategic thinker, effective collaborator and supportive coach who has a track record of driving results.
The Spectrum Reach Director of Sales (LBD) leads direct SMB development efforts, emerging agency development and digital agency growth in the North Texas Region with focus on developing sales talent and leading in the media, advertising, and Ad-Tech arenas.
MAJOR DUTIES AND RESPONSIBILITIES
- Actively and consistently support all efforts to simplify and enhance the customer experience.
- Develop and execute sales strategies and initiatives to deliver new customer relationships while ensuring success in achieving the company’s and our client’s business objectives.
- Mentor, train and coach a team of Sales Managers and Account Executives to drive results and manage day to day sales activity.
- Stay current on digital platforms, technical markets, pricing models, ad measurement, technology trends, buying patterns / budgeting across all media understanding the available options for advertisers in the local marketplace and how to best position Spectrum Reach for growth.
- Foster an environment of cross-functional collaboration to innovate and scale solution enhancements required to accelerate revenue (Operations, Sales Operations, Finance, Marketing, Product, etc.)
- Synthesize and communicate team’s activities to accurately represent progress and success.
- Attend and participate in meetings as established by management.
- Perform other duties related to the position as assigned.
REQUIRED QUALIFICATIONS
- Working knowledge of local advertisers, both agency and direct clientele, their needs, and challenges.
- Familiarity with the media options available to the local market and how the developing Ad-tech ecosystem opens new opportunities for Spectrum Reach to help customers grow their businesses.
- Exceptional interpersonal, communication, and presentation skills
- Experience and confidence in negotiating and simplifying complex ideas.
- Ability to develop effective sales strategy and revenue forecasting.
- Proven sales history of meeting or exceeding targets.
- Local and regional travel required, valid driver’s license and safe driving record.
- Proven skill with Word, Excel, PowerPoint, and Salesforce
Education
- Bachelor’s degree in business, sales, marketing or related field, or an equivalent combination of education, training, and experience.
Required Related Work Experience and Number of Years
- 10+ years of sales experience with 3+ years of sales management in advertising sales to local market advertisers and/or independent ad agencies.
- Successful track record of building new client relationships with local advertisers.
PREFERRED QUALIFICATIONS
- Successful experience testing new products and sales practices in developing markets, implementing across sales teams, and adapting for success.
- Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence.
- Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.
- Understands the nuances of a large organization and how to make things happen in a matrixed organization - strong organizational navigation ability.
- Is energized by challenges and the effort needed to solve them.
- Established network within the local business community, including advertising professionals.
- Advertising agency account service and/or development experience
- Local digital media sales experience (CTV, ad network, SEM, Social, etc)
- Ability to communicate orally and in writing in clear and straightforward manner
- Ability to prioritize and organize effectively.
- Ability to multitask within required deadlines efficiently and effectively.
- A commanding desire to learn and succeed in motivation and accountability techniques.
- Resilience, persistence, and ability to quickly establish client trust.
SAS700 2025-50022 2025
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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
Job Tags
Full time, Work experience placement, Local area,